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Successful participation in ingredients fair

4 December 2013
Aviko Rixona, Sensus, Suiker Unie and SVZ took part in the Food Ingredients Europe 2013 trade fair in Frankfurt in November. The FiE is the largest international fair for food ingredients in Europe. The four business groups presented themselves at a joint stand of just under 200m2.
 
A joint Cosun bar was placed in the centre of the stand for informal contacts with customers. Each group had its own section of the stand to present its own ingredients. This was a very convenient arrangement for visitors who wanted to see and taste everything. And many of them did. The chefs staffing the stand had their hands full making crêpes with inulin in the batter and traditional treacle waffles. It couldn't have been more Dutch! There was also a wide selection of fresh fruit smoothies. A tasty bite and a drink make it easier to talk, as the staff found out. The organisation can look back on a very successful trade fair.