Our strategy

The Plant Positive Way is our vision for the future. We want to unlock the full potential of plants to create smart and sustainable solutions for current and future generations. Our strategy called Unlock 25 describes how we aim to achieve this.
Strategic pillars and key areas

By making optimum use of our crops, we add value for our members, our customers, our partners and society. We defined three strategic pillars and four key areas in which to focus our activities and secure future-proof growth in areas with the most opportunities. Our people, partnerships, innovation and communication play a crucial role in helping us achieve our ambitions.

Three strategic pillars

Results

Results

Better results in the short and medium-term

Focused growth

Focused growth

Profitable growth in four key areas

Chain

Chain

A future-proof, sustainable chain

Four key areas

Four key areas

Sugar beets

We use all components of the sugar beet and create maximum value.

Potatoes

Our potato products are seeing continuous growth in Europe and China.

Green & Health promoting ingredients

We respond to the increase demand for healthy, green ingredients such as plant-based proteins, dietary fibres and biobased raw materials .

Co-products

Our co-products are the driving force behind our circular production goals and form an additional circular source of fibres, proteins and biobased ingredients.

This is how we work on a future-proof, sustainable chain

With initiatives like Groeikracht and our impressive carbon reduction programme, our efforts are driven by our commitment to create a sustainable, future-proof chain with the goal of adding value for our members, our customers and our stakeholders. We also want to make a positive social impact in the long term. Every day, our 4,000 employees, 8,200 growers, and dedicated Cosun partners are driven by their knowledge, passion and experience in pursuit of our common goal.
This is how we work on a future-proof, sustainable chain

Our strategy Unlock 25

The Plant Positive Way

We face major societal challenges and there is a great deal at stake for the future of people and our planet.

Together we can unlock the full potential of plants to create smart and sustainable plant-based solutions for current and future generations.

Watch our strategy video
https://youtu.be/rcapcqWvunc