Geert-Jan brings extensive experience in strategy, commerce and product development. And has extensive knowledge of the personal and household care markets.
His extensive experience in various management positions at AkzoNobel and later at specialty chemicals company Nouryon fits seamlessly with Cosun’s strategic ambition to grow in the market for biobased solutions. Cosun Biobased is already active in Home Care and Personal Care and wants to further accelerate this growth. Other plant-based opportunities will also be explored.
In 2022, Cosun announced its Unlock 25 strategy, which provides for unlocking the full potential of plants into valuable plant-based solutions (“The Plant Positive Way”). Profitable growth in plant-based proteins, dietary fibers and biobased raw materials should contribute to the envisioned transition in the Cosun portfolio to climate-friendly (‘green’) and health-promoting alternatives a healthy earning potential for its members.